Over time, you’ll learn how product placement impacts purchase behavior and can thus deduce strategies to capitalize on sales opportunities. Mapping it out to the exact location on the shelf is like taking a magnifying glass to your data, and that’s how you can glean really actionable insights to optimize product placement for in-store sales. When you use a planogram in your visual merchandising planning process, you’re able to collect data about how products and displays work. There are many benefits to using a planogram for planning out your store layout and they generally fall under two overarching advantages: maximizing sales and space.

The details provided in the planogram show them exactly where to place each stock-keeping unit (SKU) and how many facings should be displayed for each.

It can take the form of a diagram or draw on paper, or, increasingly, it’s likely to be a digital rendering displayed on a tablet or smartphone.Ī retail sales merchandiser consults the planogram in-store, using it to ensure a manufacturer’s products are displayed appropriately and attractively. The planogram takes into account buying data, sales trends and consumer behavior. They’re especially useful for big-box retailers or grocery stores that carry many products (and product categories) from a multitude of suppliers and have a lot of space to fill.įor instance, grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.Ī planogram is usually created by a visual merchandising employee or a member of the advertising, marketing or sales team. In addition to being a visual representation of your store’s aisles, displays and point-of-sale a planogram will show you exactly where specific products are placed.Ī planogram is by no means the end-all, be-all solution to your visual merchandising needs. Planograms are detailed drawings of your store layout with special attention on product placement. What is a planogram?Ī planogram is a visual merchandising tool. Planograms help retailers plan the use of their space and gather data to help them make smarter merchandising choices that drive in-store sales.

From determining how to plan the footpath for customers to which product displays go where, effective use of physical space is fundamental to any brick-and-mortar retailer’s success.

Visual retail tour planogram